When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting a cohesive brand image to establish their company’s personality and ...

Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations consumers make based on every interaction they have with your business. Most ...

Having spent most of my 25-year career helping tech startups build strong brands, it’s incredibly rewarding to watch relatively unknown companies become the leading voices in their industry. But these ...