Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Stairways are central to access and mobility within a space, and yet, they often take a backseat to other elements of design within a work of architecture. However, Mexican firm PRODUCTORA has put ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...