Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » Article Share When you’re just getting started with paid search, exhaustive keyword research usually isn’t necessary.