As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without ...

Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This ...

In my last column, I created a Web searcher behavior quiz to demonstrate the complexity of query (keyword) classification. I admit that it was a tough quiz. But I made it tough for a reason. When it ...