Kia North America just released the first ad for its all-new Soul, which is not one car, but a small series. So what's the perfect animal for that? No, not a hamster, but a color-shifting lizard. We ...

To celebrate the launch of the Soul Turbo, Kia has launched a new marketing campaign called "The Arrival." It stars a baby hamster making a run from the hospital and causing a huge mess in the process ...

Irvine-based Kia Automotive Group debuted a new 60-second commercial featuring life-sized dancing hamsters on more than 18,000 movie screens over Labor Day weekend along with a television debut during ...

In the commercial, the hamsters hit the gym hard (one even sports a shirt that says "all buff, no fluff") as the Kia Soul also undergoes its own transformation. After the hamsters and the Kia Soul ...