Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki, chief growth officer, and Keith Camoosa, chief product and technology innovation officer at Acxiom, the ...

An equation of the form \(y = mx + c\) where \(m\) and \(c\) are numbers, gives a straight line when values of \(x\) and corresponding values of \(y\) are plotted on a grid. A straight line is a ...