Building upon its existing loyalty status match program, Royal Caribbean Group is launching Points Choice, a ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

CORA Loyalty, the loyalty portfolio arm of CORA Group ("CORA"), advises financial institutions to move beyond product-based rewards and adopt enterprise loyalty strategies that recognize and reward ...

In the competitive world of online casinos, operators constantly seek ways to reward and retain their most dedicated players.

Salim Gheewalla is the VP of Marketing and Alliances for Calian IT & Cyber Solutions and Co-Host of the madmenpod. In today's hypercompetitive market, brand loyalty is often touted as the holy grail ...

Kalshi is testing a VIP loyalty program called Kalshi Platinum, offering priority support, events, and perks to retain ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

The cruise company is making changes that will put greater emphasis on how much its guests spend, rather than how many days they sail Carnival Cruise Line may tout its "fun ship" approach, but some of ...