In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

Loyalty programs are no longer punch cards and stamps and have become an integral part of everyday life on customers’ ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

Editor’s Note: According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks, with the goal of building loyal behavior with its ...

Salim Gheewalla is the VP of Marketing and Alliances for Calian IT & Cyber Solutions and Co-Host of the madmenpod. In today's hypercompetitive market, brand loyalty is often touted as the holy grail ...

A new data-driven analysis from point.me takes a hard look at airline loyalty programs to answer a simple question travelers care about most: which ones actually deliver value. Instead of relying on ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Ponant's Le Laperouse. The Ponant Yacht Club offers discounts tied to the number of cruises taken. Photo Credit: Courtesy of Ponant Whether it's collecting Starbucks stars to redeem free coffee or ...