When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating the perfect loyalty program concept is like mastering the art of baking the perfect ...

What is loyalty? Ask a mob boss, a Los Angeles Lakers fan and a Labrador retriever, and you might get three different answers. Ask a retailer, and they’ll likely tell you that a loyalty program can be ...