It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

Makeup is for everyone, boys included! Just ask Drew Barrymore. The actress, entrepreneur, designer and wearer of many hats (including heading up a cosmetics brands, Flower Beauty) stopped by our ...