One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why ...

Learn about the different types of leads and proven strategies for successful lead generation. Boost your business with high-quality leads. Today’s consumers have an almost limitless amount of ...