After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and short-form content. First blogs were king, then Twitter, then Instagram, ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

LONDON—A new study from Ampere Analysis highlights the dominance of video short-form content, with data showing that more than 60% of tglobal online users now watch ‘swiping’ short-form video content ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

In an age of shrinking attention spans, short-form video has become one of the most effective and versatile ways to reach audiences. While business-to-business companies might think this format is ...