Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

Toothpaste is one of those household staples that we usually associate with keeping our pearly whites shining bright. But ...

The Treehugger editorial team is a diverse group of experts—with advanced degrees, professional experience, published books, and more—whose expertise spans every corner of the sustainability space.

We travel a lot, and with the TSA ruthlessly enforcing the 3.4-ounce-liquid, single-quart-baggie rule, we’re always on the lookout for toiletries that’ll help us breeze right through the security line ...

After five years of research, Colgate-Palmolive recently revealed Australia’s first recyclable toothpaste tube. Why is this exciting? They are eager to share the design with the rest of the toothpaste ...

Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee! As any reader of Vanity Fair’s “My Stuff” column knows, non-regular people use ...

The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry-first” recyclable tube. The product’s development is five years in the making. Most toothpaste ...

When you’re brushing your teeth and you’ve squeezed out the last bit of toothpaste, you probably toss the empty tube in the trash. Few people realize that most toothpaste tubes are now recyclable—at ...

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

Toothpaste tubes currently on the market are impossible to recycle because the mix of plastics and aluminum contained in them. Soon, you may be able to toss your used-up toothpaste tube in the blue ...

A popular item about markings on toothpaste tubes is yet another Internet-circulated consumer tip that supposedly provides useful information about a common class of product by revealing data that is ...