Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Finite mixture models and hidden Markov models (HMMs) occupy central roles in modern statistical inference and data analysis. Finite mixture models assume that data originate from a latent combination ...

Mistral AI has recently unveiled an innovative mixture of experts model that is making waves in the field of artificial intelligence. This new model, which is now available through Perplexity AI at no ...

Journal of the Royal Statistical Society. Series C (Applied Statistics), Vol. 62, No. 4 (AUGUST 2013), pp. 573-592 (20 pages) Secondary ion mass spectrometry is a popular physical technique that ...

Data clustering is the process of grouping data items so that similar items are placed in the same cluster. There are several different clustering techniques, and each technique has many variations.

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now As Google unleashed a barrage of artificial ...

As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling platform that will be offered to ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...