Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...

Mobile apps provide users with a variety of services and entertainment, 24/7, via the powerful, portable computers many of us carry everywhere—our smartphones and tablets. And as more people rely ...

Mobile apps place information, entertainment and access to services at the fingertips of users, and they provide an unmatched way for businesses to reach current and potential customers 24/7, wherever ...