The National Sporting Goods Association’s just-released Shopper Playbook report found a sharp increase in pre-purchase research among sporting goods shoppers to 73% in 2025, up from 64% in 2020, along ...
The trade organization’s upcoming 2026 Sports Participation in the U.S. report found increases in participation last year for 49 of 61 sports it tracks, topped by flag football and cheerleading, which ...
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