Nike’s signature customization program dubbed Nike By You (previously known as NikeID) is adding another popular lifestyle silhouette to its long list of available options. This time, the React ...

What: A new retail experience at the brand’s Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes. Who: Nike, Wieden+Kennedy’s The Lodge Why we care: The world of ...

Cactus Plant Flea Market’s (CPFM) Nike Air Force 1 By You customization program is finally here. After months of teasers, Nike has officially announced that fans ...

Earlier this summer, Nike launched the highly anticipated third installment of Sabrina Ionescu's signature sneaker line. The Nike Sabrina 3 was dubbed the "new go-to sneaker" for hoopers around the ...

Nike has told its players to stop wearing customized cleats during games or it will terminate their endorsement deals, TMZ Sports reports. Several players have received letters from Nike warning them ...

This latest iteration of the Nike Air Max 98 isn't just a generic all-white color scheme, but there are hidden details within this upcoming release similar to another Air Force 1 on the horizon. Upon ...

At first U.S. Olympic boxing medalist Marlen Esparza wasn’t all that excited about her meeting at Nike to discuss boxing boots. But then Tobie Hatfield happened. The 25-year veteran of Nike creative ...

Nike, along with the creative technology group at Wieden+Kennedy, W+K Lodge, has taken a new step in retail with an experience that offers custom sneakers in less than 90 minutes. Done in ...

Parisian bystanders and internet media outlets alike have been scratching their heads over this car-sized, motorized Nike skate shoe that’s been spotted driving around the French capital. It looks ...