Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers. Google adds AI testing tools to Performance Max ...

Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of ...

Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...

Spot attribution powers Roku's optimization for better campaign performanceNEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...