Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. The post 3 incrementality testing mistakes — and how to ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...

Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that predict consumer behavior with uncanny accuracy, systems that generate ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

SAN FRANCISCO--(BUSINESS WIRE)--Iterable, the AI-powered customer communication platform, today unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ... Read More ...