“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “Period,” a deep, brilliant red that alludes to menstrual cycles. The company ...

Pantone has released a strong new shade of red called “Period” to help destigmatize and celebrate the bodily function. “It may be the 21st century but periods are still often considered shameful, ...

The Pantone Color Institute partnered with INTIMINA, a brand of feminine care products, to create “Period red.” The custom color is intended to raise awareness of period poverty and destigmatize ...

"Spanx has always recognized the invaluable role color plays in creating a strong and impactful brand visual identity, so to be able to collaborate with them on the development of an official SPANX® ...

The color registry, with the Swedish brand Intimina, takes aim at an old taboo and barrier to women’s equality. By Geneva Abdul Pantone, the color registry company, has introduced a new shade — Period ...

The vibrant red hue is here to send a message. Period. Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the ...