Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
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Pepsi’s Super Bowl LX spot “The Choice” puts a polar bear in an awkward position

Pepsi plays with soda lore in its Super Bowl LX spot “The Choice,” staging a blind taste test where a polar bear unexpectedly picks Pepsi. The moment lands with a twist of self-awareness, as the bear ...

Mark Ritson: Has Pepsi reignited the taste test or spent $8m advertising Coke?

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...