As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

This new approach to data collection, measurement, and qualification is currently in a beta-state and addresses long-standing, systemic deficiencies in qualification and performance measurement for ...

In his first job out of graduate school, Will Barnow practices performance measurement every day. Barnow works in the Maricopa County Office of Justice Systems Planning and Information, and one of his ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...