San Francisco adtech outfit Moloco has launched Dynamic Creative to improve programmatic advertising. The product automatically designs, deploys and optimises personalised ad creative for every user ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

After steadily growing over the past few years, digital audio ad spend is now on par with that of terrestrial radio, after being just a third of the total audio ad market three years ago, per a new ...

The podcast industry is working up to something big; you can see it in the acquisitions. All the industry’s major players have, over the past two years, acquired companies focused on one feature: ...

LinkedIn announced the roll out of programmatic buying for display ads, enabling B2B marketers to leverage their preferred buying platform to buy ads. “You have the option to purchase our display ads ...

Digital advertising is always going through a sea of change. Personalized ads have emerged as a powerful tool to captivate consumers. Nowadays, brands and advertisers have the capability to tailor ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...