Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy.

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marina Cvetkovic When I ...

When my article, ‘How to build a great brand’ was published recently, I received an email from an unlikeliest source. It came from Al Ries – one of the world’s best known marketing strategists – all ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

In an effort to retain their clients, grow their businesses and build for the future, the current market environment is causing many financial planners to consider their ‘positioning’ strategy. How ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...