SAILING AWAY: Luna Rossa is shining in New Zealand — despite the strong winds. Prada’s boat has won both races against NYYC American Magic during the start of the Prada Cup semifinals in Auckland. The ...

Prada wants to bring a more eco-friendly ethos to the seas. The luxury house recently designed a natural kit for the Luna Rossa Prada Pirelli sailing team to wear at the upcoming 2021 America’s Cup, ...

(Reuters) - Kitted out more like fighter jet pilots than sailors, three crews from Britain, Italy and the United States begin a series of dog fights this week to claim the Prada Cup in New Zealand. At ...

The Prada Cup Challenger Selection Series is set to start on January 15 in Auckland, New Zealand, with the three Challengers competing to qualify to race against the America’s Cup Defender Emirates ...

“To win the America’s Cup, you first have to win the Prada Cup,” says the 36th America’s Cup Challenger of Record. Easier said than done, of course, as Team Luna Rossa Prada Pirelli must do the same ...

Two decades after his startup Prada Challenge was swept out of the America’s Cup match by Team New Zealand, Italian billionaire Patrizio Bertelli continues to be motivated by the advice of the late ...

American Magic’s problems in the Prada Cup took a dramatic turn for the worse on the third day of racing. Patriot, the United States syndicate’s AC75 foiling monohull, capsized and almost sank on the ...

The Prada America’s Cup was first introduced in 1997 as a performance sneaker for the Luna Rossa sailing team. Unexpectedly, the mesh and leather silhouette became the luxury shoe of choice for ...

Prada is continuing to roll out new takes on its classic America’s Cup sneaker. As teased below, new drops of the shoe are rolling out, joining last December’s unveiling of a new colorway. Previously, ...

MONACO (Reuters) - Prada's designs on the America's Cup, which began on the drawing board almost 22 years ago in an office near Milan's Il Duomo, will take another step forward on Thursday. "Let's do ...

Prada wants to bring a more eco-friendly ethos to the seas. The luxury house recently designed a natural kit for the Luna Rossa Prada Pirelli sailing team to wear at the upcoming 2021 America’s Cup, ...