Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. The digital world has seen massive innovation. At the heart ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

For early-career researchers (ECRs), building a digital research space can feel like another burden piled onto an already demanding schedule. The idea of online professional networking often evokes ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

Corporate communication plans fail for one reason: they try to be everything to everyone. Organizations tend to chase every channel, speak to every audience, and dilute their message until it holds no ...

The relentless march of artificial intelligence (AI) is reshaping the financial technology (FinTech) landscape, promising to revolutionize everything from fraud detection and risk management to ...

Early in my career, I worked with mid-market companies that believed growth was a matter of doing more — more hires, more campaigns, more spend, more tech. The logic was simple: If we could just ...

Instead of asking once a year, “What is our strategy?”, executive teams are asking, “What are we learning right now that ...