The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

A WORLD WITHOUT COLOR appears to be missing crucial elements. And indeed it is. Colors not only enable us to see the world more precisely, they also create emergent qualities that would not exist ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...