Master frameworks to launch, scale, and sustain products in competitive markets. Go from concept to launch with proven methods for product-market fit and learn to balance creativity, technology and ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

In this half course, students take the perspective of a Product Manager at a technology company tasked with improving and growing an existing product. Through case studies, exercises, assigned ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Yankee Candles. Macintosh computers. Orville Redenbacher popcorn. All three companies have something in common: They are all known for a specific product. Sure, they offer variations on that product.

Our Healthcare Leadership and Product Management certificates allow students to deepen their knowledge and expertise in fields increasingly important to the business landscape. To earn the Healthcare ...

In the fast-paced business environment of Silicon Valley, two roles are central to launching successful initiatives: product management and project management. While these terms share the “PM” ...

Anthony Deighton is chief product officer at Tamr. He has over 20 years of experience building and scaling enterprise software companies. When you ask most organizations what their most valuable asset ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...