UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for all things ...

PulsePoint, the leading technology company transforming healthcare marketing, today announced a strategic partnership with Flora Health, a healthcare technology company that supports coordinated point ...