NEW YORK & FORT WORTH, Texas & CHICAGO--(BUSINESS WIRE)--Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to ...

Industry experts note that Indian advertisers are steadily leaning toward hybrid programmatic models, combining in-house ownership of strategy and data with agency-driven execution ...

Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform is delivering the automation breakthrough the industry has awaited for ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

Automated software agents powered by generative artificial intelligence are taking control of programmatic advertising workflows in 2026, shifting decision-making from human traders to systems that ...

Programmatic buying and other technology-focused approaches to buying and purchasing media have begun to complicate agency compensation models. Brands and their agency partners are looking to simplify ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...