When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Programmatic advertising is sweeping the digital landscape. While it’s long been a staple in online, mobile programmatic bidding is taking off like a rocket -- and without third-party cookies to boot.

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...