Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

New partnership expands access to Bell Media’s premium inventory across connected TV and digital channels via StackAdapt’s programmatic platform StackAdapt’s unique integration with Bell Media brings ...

The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...