The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...
To help connect brands with hard-to-reach online audiences, Rakuten Marketing has released an updated version of its programmatic Prospecting tool that relies on artificial intelligence and machine ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie ...
Programmatic advertising continues its upward mobility, especially in the area of premium sales, judging by a new analysis from Guideline. The first eight months of 2024 saw a 47% growth YoY in the ...
Assertive Yield, the leading revenue management platform for publishers, has just released its AY Industry Insights Report for Q3'23. “The release of our latest report not only showcases our ...
NEW YORK, Jan. 16, 2024 (GLOBE NEWSWIRE) -- Today, Proximic by Comscore (SCOR), Comscore, Inc.’s programmatic targeting division and a leading provider of audience and targeting solutions for ...
Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution ...
The latest report on the programmatic media supply chain commissioned by the ANA makes for a fascinating read (yes really!) and, most importantly, gives advertisers a clear set of recommendations for ...
REDWOOD CITY, Calif. & SINGAPORE--(BUSINESS WIRE)--Amobee, a global digital marketing technology company serving brands and agencies, today announced it has partnered with Place Exchange to launch one ...
Advertisers have historically paid for their DSP/programmatic execution as a percentage of their media spend. This pay-as-you-go model worked for several reasons: First, advertisers needed to fluidly ...
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