The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launched a programmatic direct buying platform dubbed “Automated Guaranteed.” Programmatic direct trading allows ...

America's Test Kitchen (ATK), the iconic culinary media brand trusted by millions, today announced the launch of direct and ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

NEW YORK, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are ...

NEW YORK—TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...

Rubicon Project, a major ad exchange and ad tech provider, on Monday announced it has acquired iSocket and Shiny Ads, two leading “programmatic direct” tech providers. Terms of the deals were not ...

Scripps-owned video news site Newsy is boosting its programmatic operation. One tactic is rewiring its yield management provisions to help prioritize programmatic direct vs. open auction deals. It is ...