Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon ...
Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March). Header bidding is a ...
Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
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