The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...

Most entrepreneurs and managers are familiar with the importance of a business plan, which provides a holistic view of the entire organization and how it will operate and grow. It’s a prerequisite ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

You’re a marketer trying to increase the presence of your brand. You’ve hopped on the content marketing train to try and ride the wave and gain some positive attention. You have your content, so now ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

This detailed sample PowerPoint presentation covers situation review, market demographics, strategic positioning, corporate objectives, marketing objectives, sales objectives, and all of the programs ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Get free guidance and exclusive deals to grow your business with business.com+ Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip ...

Marketing plans are essential documents for virtually any business; it is hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add ...