Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is officially transitioning from niche to trend to mainstream, ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows. Indeed ranks marketing roles 4th in AI exposure. Across all jobs, 26% ...

How can CIOs tell customers what data is being collected about them and how it is being used if the CIOs themselves don’t know exactly what their genAI tools are doing? One of the biggest challenges ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...