The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

Small businesses and independent contractors use sale proposals to land a new contract or client. The best sales proposals highlight what makes your business the most qualified for the contract or ...

In my work in sales leadership, I see a lot of executive summaries in proposals, and they're terrible. And I do mean terrible. On a scale of one to ten, most of them land between one and three. The ...