In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

The way in which a product looks or how it is packaged and sold can often be a driving force in the consumer’s purchasing decision. Yet, the intellectual property rights available for product designs ...

Hyderabad: In today's dynamic market, where innovation meets imitation, safeguarding a brand has become more challenging than ever. Counterfeit products not only erode a company's revenue but also ...

Opinions expressed by Entrepreneur contributors are their own. Packaging your product so it arrives at your customer’s door intact is clearly critical. But it can be tricky to figure out exactly how ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

DS Smith, an International Paper company, and leading provider of fiber-based corrugated packaging solutions, announces its collaboration with TPV Automotive, a global supplier of manufactured ...