A preprint study on large language models found that AI-generated product summaries made readers 32% more likely to say they would buy, even though the same models hallucinated facts roughly 60% of ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...

Instamart is the first partner to use the offering, which targets users using purchase intent signals and links content ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...

LAS VEGAS, Feb. 03, 2026 (GLOBE NEWSWIRE) -- TransUnion (TRU) reports that consumer intent to purchase vehicles remains strong for 2026, with four in ten U.S. adults planning to buy a car, most within ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it will be presenting a case study with ...

Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock retailer options for a single product. The shoppable links allow brands ...

SANTA MONICA, Calif., April 7, 2026 /PRNewswire-PRWeb/ -- GumGum, the Mindset Company(TM) transforming advertising, today announced results from a connected TV (CTV) campaign with Archer(TM), one of ...