What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an ...

Online car sales are taking the U.S. by storm. Nationally, nearly 30% of new car sales last year were completed online. Before the pandemic, less than 2% of vehicles were purchased digitally. Pushy ...

Low bid. These two words can, for some, be the beginning of a purchasing process that’s filled with frustration and disappointment, given the many variables that are involved in apparatus procurement.

Purchasing a new car from a showroom involves time-consuming visits, multiple comparisons, and uncertainty about the final prices. ACKO Drive simplifies this process by including all the important ...