Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

This qualitative question set may be used to assess a deeper rendering of the current organization culture using open-ended responses for each question, or may be used to further probe quantitative ...