Assumptions are central to demand planning, but not all assumptions are created equal. Some are vague and nonspecific. Others are clear, owned, and easily acted upon. Asking the right questions can ...

The Assumption is a puzzle to many Catholics. It's one of the mysteries of the rosary, but scriptural rosary books struggle to find quotes to go along with it. It's a holy day of obligation (Aug. 15), ...

There are some assumptions about life and marketing that are comfortable and unquestioned: Other people share our values, the people we mail will be interested in what we have to say, advertising is ...