UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

In a simple random sample, each individual in the population has an equal probability of being chosen. Additionally, each sample of size n has an equal probability of being the chosen sample. This ...

Outcome-dependent sampling designs are strategic methodologies in longitudinal research that prioritise the selection of study subjects based on observed outcomes. Rather than relying on random ...

Dr Jacob John, former chief of ICMR's Centre for Advanced Research in Virology, speaks to TOI on why the outcome of random sampling may not be a correct measure of the extent of the Covid-19 threat ...