When your company’s sales start falling, or your original brand and business model aren’t enough to yield success, sometimes there aren’t many options. You can close up shop and cut your losses, but ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. In this guide, we’ll explore what rebranding entails, why businesses go for it, ...

Creating a brand that masses of people connect with on a personal level goes beyond a good idea or well-working product. For a long-lasting company, brands need to streamline their message, visuals, ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

Rebranding aligns evolving products or demographics with a company’s identity and goals. A successful rebrand reflects innovation, values and relevance in competitive markets. Brand refreshes ensure ...

As we finish each year, our team of brand strategy, creative and execution experts identify trends in rebranding that will have an impact on the practice in the coming year. We believe that rebranding ...

Opinions expressed by Entrepreneur contributors are their own. Rebranding is a slippery slope. Just ask Hershey and Airbnb. Talk about disastrous logo revamps. Both companies — one old dog and one new ...

It seems like everyone is rebranding these days. Major social media platforms have embarked on ambitious rebranding journeys, from Twitter to X and Facebook to Meta. And corporate entities are also ...