When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Earlier this year, Euromonitor predicted shoppers would act with a recessionary mindset throughout 2021. And with the COVID-19 situation anything but stable as we head into the holiday season, many ...

The retail landscape is evolving beyond bricks versus clicks, demanding a unified and complementary strategy that bridges physical stores with digital engagement. Imagine a busy executive browsing ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the retail marketing trends taking shape in 2018. Soon, shopping is ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Shopper behavior has changed significantly this year because of the pandemic, most notably as shoppers buy more online and spend less time in stores. That means traditional in-store shopper marketing ...