Starbucks made some major changes to its long-standing loyalty program last month.

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization and looking to reward in-store and online shoppers.

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Loyalty programs are no longer just about points—they’re about building real, lasting relationships. The most successful ones blend personalization, emotional connection, and clear value for both ...

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Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

Loyalty and rewards programs are becoming integral to managing business travel expenses as companies look to balance cost control with traveler satisfaction. Many consumers now use rewards actively to ...