In its first foray into the metaverse, Hilton’s newest national advertising campaign will launch in Paris Hilton’s virtual Roblox world, Slivingland, offering visitors the chance to earn real-world ...

A scene from Hilton Honors’ metaverse commercial.. Photo: Courtesy Company The best place to meet your customers might be in a video game. This week, Hilton Hotels rolled out a new membership rewards ...

Hilton Hotels has launched what it says is the first rewards program for playing a branded game in Roblox. 11:11 Media, Paris Hilton’s media company, is giving 111 players 111,111 points through the ...

As Halloween creeps closer, there's no better time to dive into Roblox's darker side. The platform is packed with eerie, ...