Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; ...

As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is ...

This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. If one takeaway will keep you on the cutting ...