In one of my previous Search Engine Land columns, SEO Smackdown: Information Architecture vs. Technical Architecture, I reviewed some of the differences between IA and technical architecture. When our ...

A SaaS firm I advised last year debuted a gorgeous, award-bait website. Awards rolled in; organic traffic fell 38 percent within a month. Their designers optimized for aesthetics, not crawl paths or ...

One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: However, it’s easy to think of SEO as predominantly left-brained. SEO tactics tend to rely ...

Artificial intelligence has dominated industry headlines, and with good reason: It can help businesses improve a variety of essential business functions, from project tracking to logistics to customer ...

Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be ...

SEO pros and graphic designers don’t always see eye to eye – and that’s a shame. Modern graphic designers often prefer clean designs with lots of white space, whereas SEO professionals are less ...